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Benjamin Day Smith

composer, musician, data scientist

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Product-Qualified Lead (PQL) Scoring - Part 2: Delivering Value

Visualizing all of the user actions that go into the score in terms of their predictive importance can be a very helpful way to breakdown the model and communicate its function with other teams. Plotting each action in a 2D field where Necessity and Sufficiency form the axis gives a view of the relative predictive value of each observable element. I used a dashboarding tool to make an interactive chart that allows filtering by product area, and selecting individual bubbles to see metric details.

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tags: Product Analytics, Product-Led Growth, PQL, Lead Qualification
categories: Frameworks, Product-Led Growth
Wednesday 02.09.22
Posted by Ben Smith
 

Product-Qualified Lead (PQL) Scoring

This post walks through how to build a “product qualifying” model to identify which users of your product are most likely to buy. For explanations of why this is a great idea, and you should already be doing it, see this excellent article from Madkudu, or the Product-Led Growth book.

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tags: Product-Led Growth, SQL, Necessary, Sufficient, PQL, Heap, Recipe
categories: Frameworks
Tuesday 01.25.22
Posted by Ben Smith