People do not use our products and software in the way that we, the designers and builders, initially expect. In analyzing how web pages are used I wanted a quick way to determine what people are actually clicking on. We have web analytic tools that tell us total page views, link clicks, and form submissions, but is there more we should be looking for? And I had a hunch that users might be clicking on non-interactive elements, expecting something to happen, and experiencing more confusion than joy.
Product-Qualified Lead (PQL) Scoring
This post walks through how to build a “product qualifying” model to identify which users of your product are most likely to buy. For explanations of why this is a great idea, and you should already be doing it, see this excellent article from Madkudu, or the Product-Led Growth book.