https://www.benjamindaysmith.com/portfolio daily 0.75 2019-01-08 https://images.squarespace-cdn.com/content/v1/5c2d29399772aeed92357200/1546964593275-CHHS3GM95CSFI10ACW93/14.png portfolio - Interactive Highperformance Computing Live multimedia performance with a supercomputer, controlled by a violin. 2010 https://images.squarespace-cdn.com/content/v1/5c2d29399772aeed92357200/1546964593275-CHHS3GM95CSFI10ACW93/14.png portfolio - Interactive Highperformance Computing Live multimedia performance with a supercomputer, controlled by a violin. 2010 https://images.squarespace-cdn.com/content/v1/5c2d29399772aeed92357200/1546964938393-2EPXOYHAN7N3U9FHJA6R/Screen+Shot+2013-04-13+at+10.52.35+PM.png portfolio - Procedural 3D World Generation 3D Mesh generation in Unity. https://images.squarespace-cdn.com/content/v1/5c2d29399772aeed92357200/1546966580645-39X7WRYE0A1754XZX6GX/del+toro+terrain4.jpeg portfolio - Complex 3D Procedural Terrain 2013 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https://images.squarespace-cdn.com/content/v1/5c2d29399772aeed92357200/1549039717239-S9BGU73N310FF3OAR1PP/vipr+screen+shot.jpg Works https://images.squarespace-cdn.com/content/v1/5c2d29399772aeed92357200/1552334974366-KPPW3FUG7L52JQDTKRZ1/Screen+Shot+2019-03-11+at+4.06.51+PM.png Works https://images.squarespace-cdn.com/content/v1/5c2d29399772aeed92357200/1552335067681-ZL2BA48644BNIBPMMCXB/IMG_1731.jpg Works https://images.squarespace-cdn.com/content/v1/5c2d29399772aeed92357200/1553452018652-GHD91EJP86V3XBESFZFF/Screen+Shot+2019-03-24+at+2.26.41+PM.png Works https://www.benjamindaysmith.com/writings daily 0.75 2022-06-13 https://www.benjamindaysmith.com/writings/2022/1/18/first-form-on-the-internet monthly 0.5 2022-01-21 https://images.squarespace-cdn.com/content/v1/5c2d29399772aeed92357200/f2af6e6c-576a-4af9-9217-4a5ce57a5919/image-asset.png Writings - The First Form on the Internet - Make it stand out One of the first forms on the internet, circa 1993. https://www.ventureharbour.com/the-evolution-of-web-forms/ https://images.squarespace-cdn.com/content/v1/5c2d29399772aeed92357200/40d420db-5ad4-4a52-9da3-3a8f90d4b280/Screen+Shot+2021-07-14+at+3.16.33+PM.png Writings - The First Form on the Internet - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.benjamindaysmith.com/writings/2022/1/18/audience monthly 0.5 2022-01-21 https://images.squarespace-cdn.com/content/v1/5c2d29399772aeed92357200/168a55cb-a2df-424a-bbcf-382f94bf5fe5/Smith-Headshot.jpg Writings - Who is Ben Talking to? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.benjamindaysmith.com/writings/2022/1/20/the-asps-sting-what-average-sale-price-wont-tell-you monthly 0.5 2022-01-26 https://images.squarespace-cdn.com/content/v1/5c2d29399772aeed92357200/c5d925e4-24df-444e-8eb4-fa33fc8b10d1/increase_avg.png Writings - The ASP's Sting: What Average Sale Price Won't Tell You - Problem 1 Original distribution of sales (black) versus a distribution with a higher ASP (red) but less total revenue, due to missing lower end (left side). https://images.squarespace-cdn.com/content/v1/5c2d29399772aeed92357200/b90fe535-333f-40f1-a667-44313e1f9736/3+modes+bad+fit.png Writings - The ASP's Sting: What Average Sale Price Won't Tell You - Make it stand out Three different price points, resulting in three groups, are fit into a single ASP [simulated data] https://images.squarespace-cdn.com/content/v1/5c2d29399772aeed92357200/92145f06-9de3-4cb4-91aa-d3cc411d3576/3+modes.png Writings - The ASP's Sting: What Average Sale Price Won't Tell You - Make it stand out Three different price points fit with three different ASPs [simulated data] https://images.squarespace-cdn.com/content/v1/5c2d29399772aeed92357200/6b643b66-0567-44db-9a0e-3f91aadf5c45/outlier_avg.png Writings - The ASP's Sting: What Average Sale Price Won't Tell You - Problem 2: Outliers One extreme outlier (small blue bar, right) pulls the mean to the right (red dashed line), but the median sale price remains the same (blue bar, left side) https://images.squarespace-cdn.com/content/v1/5c2d29399772aeed92357200/f0ca92e0-4d69-4893-9c9d-96d33a14476c/Smith-Headshot.jpg Writings - The ASP's Sting: What Average Sale Price Won't Tell You - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.benjamindaysmith.com/writings/2022/1/21/best-practices-in-product-experimentation monthly 0.5 2022-01-21 https://images.squarespace-cdn.com/content/v1/5c2d29399772aeed92357200/f0ca92e0-4d69-4893-9c9d-96d33a14476c/Smith-Headshot.jpg Writings - Best Practices in Product Experimentation - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.benjamindaysmith.com/writings/2022/1/23/if-only-id-never-played-a-piano monthly 0.5 2022-01-23 https://images.squarespace-cdn.com/content/v1/5c2d29399772aeed92357200/0f27fbec-365f-4f44-b29a-02bd445076d7/roland_jd_800.jpeg Writings - If (only) I'd Never Played a Piano - Make it stand out Roland JD-800 Synthesizer, one of the instruments I worked with at Ithaca College. https://images.squarespace-cdn.com/content/v1/5c2d29399772aeed92357200/9a9ee3da-ce46-4f02-a3d6-7d2d86403c53/IMG_515AE9CD5D65-1.jpeg Writings - If (only) I'd Never Played a Piano - Make it stand out Keyboard skill vs. creativity of output. In this conception low and high skill enables higher creativity, while middling skill depresses it. To obtain the highest creativity either skill has to be maximized or minimized. https://images.squarespace-cdn.com/content/v1/5c2d29399772aeed92357200/6280b808-2efb-41de-a7ef-1b08f998c72a/11350914_1147799065233796_9204357832085048762_n.jpg Writings - If (only) I'd Never Played a Piano - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.benjamindaysmith.com/writings/2022/1/25/product-qualified-lead-pql-scoring monthly 0.5 2022-02-09 https://images.squarespace-cdn.com/content/v1/5c2d29399772aeed92357200/f13c78c3-7e92-44d2-8c66-b144040a7b9d/Screen+Shot+2022-01-25+at+3.23.27+PM.png Writings - Product-Qualified Lead (PQL) Scoring - Make it stand out Table of actions completed by unique users. https://images.squarespace-cdn.com/content/v1/5c2d29399772aeed92357200/40d420db-5ad4-4a52-9da3-3a8f90d4b280/Screen+Shot+2021-07-14+at+3.16.33+PM.png Writings - Product-Qualified Lead (PQL) Scoring - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c2d29399772aeed92357200/8259706d-b860-4032-b80b-2d9ef67f5674/PXL_20220124_210708970.jpg Writings - Product-Qualified Lead (PQL) Scoring - Make it stand out Necessary action: all converted users did the action. https://images.squarespace-cdn.com/content/v1/5c2d29399772aeed92357200/ffd427cc-7b2e-4f89-92e0-20f6eb37d552/PXL_20220124_211350920.jpg Writings - Product-Qualified Lead (PQL) Scoring - Make it stand out Set of users that converted are split into ones that did the action and the ones that did not. https://images.squarespace-cdn.com/content/v1/5c2d29399772aeed92357200/fd3ce30b-3de3-4a19-b604-19bf1a8b35c3/PXL_20220124_210309959.jpg Writings - Product-Qualified Lead (PQL) Scoring - Make it stand out All users who did the action split into those that went on to convert vs those that dropped off. https://www.benjamindaysmith.com/writings/2022/1/29/product-usage-discovering-habits-part-1 monthly 0.5 2022-02-09 https://images.squarespace-cdn.com/content/v1/5c2d29399772aeed92357200/6280b808-2efb-41de-a7ef-1b08f998c72a/11350914_1147799065233796_9204357832085048762_n.jpg Writings - Product Usage: Discovering Habits, Part 1 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.benjamindaysmith.com/writings/2022/2/9/product-qualified-lead-pql-scoring-part-2-delivering-value monthly 0.5 2022-02-09 https://images.squarespace-cdn.com/content/v1/5c2d29399772aeed92357200/fd0340f3-7267-40e8-9816-caff1dc689cf/pql_bubbles.png Writings - Product-Qualified Lead (PQL) Scoring - Part 2: Delivering Value - Make it stand out Actions that make up a PQL score plotted against Necessity and Sufficiency. https://images.squarespace-cdn.com/content/v1/5c2d29399772aeed92357200/ef8b512d-d5e2-4c9a-9da5-9ebe1be6c289/one_account_pql.png Writings - Product-Qualified Lead (PQL) Scoring - Part 2: Delivering Value - How did they do it? Each account performs a unique set of actions that accumulate to give us Engagement and Activation metrics. https://images.squarespace-cdn.com/content/v1/5c2d29399772aeed92357200/5745d02b-dd43-4f11-9284-a08721b7bee4/product_area_pql.png Writings - Product-Qualified Lead (PQL) Scoring - Part 2: Delivering Value - How is the product doing? Each area of the product provides different amounts of predictive value, and may indicate opportunities for product tours and targeted messaging to prospects. https://images.squarespace-cdn.com/content/v1/5c2d29399772aeed92357200/111ea206-427d-47ba-a817-3f82ff01e676/engagement_scores.png Writings - Product-Qualified Lead (PQL) Scoring - Part 2: Delivering Value - Make it stand out Actions for each account grouped by degree of predictive value. https://images.squarespace-cdn.com/content/v1/5c2d29399772aeed92357200/168a55cb-a2df-424a-bbcf-382f94bf5fe5/Smith-Headshot.jpg Writings - Product-Qualified Lead (PQL) Scoring - Part 2: Delivering Value - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.benjamindaysmith.com/writings/2022/2/9/measuring-the-right-things-pt-1-what-do-people-click-on monthly 0.5 2022-06-07 https://images.squarespace-cdn.com/content/v1/5c2d29399772aeed92357200/750f52b5-50b1-4b15-b26e-861142d109e2/click_any_target_text_graph.png Writings - Measuring the Right Things, pt. 1: What do people click on? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c2d29399772aeed92357200/7e0f9b2e-2739-4357-99ae-be35971d60eb/click_any_event_definition.png Writings - Measuring the Right Things, pt. 1: What do people click on? - Make it stand out “Click Any” event definition in Heap. https://images.squarespace-cdn.com/content/v1/5c2d29399772aeed92357200/90692253-590a-42b8-be4d-5ccfcde33801/empty_folder.png Writings - Measuring the Right Things, pt. 1: What do people click on? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. 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https://images.squarespace-cdn.com/content/v1/5c2d29399772aeed92357200/f0ca92e0-4d69-4893-9c9d-96d33a14476c/Smith-Headshot.jpg Writings - Measuring the Right Things, pt. 1: What do people click on? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.benjamindaysmith.com/writings/2022/5/23/best-practices-in-data-pipelines monthly 0.5 2022-06-13 https://images.squarespace-cdn.com/content/v1/5c2d29399772aeed92357200/40d420db-5ad4-4a52-9da3-3a8f90d4b280/Ben+headshot.png Writings - Best Practices in Data Pipelines - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.benjamindaysmith.com/writings/2022/6/13/product-onboarding-new-users-measuring-the-promise monthly 0.5 2022-06-13 https://images.squarespace-cdn.com/content/v1/5c2d29399772aeed92357200/da2e493e-89dc-4b30-9615-fd0259b4be89/Slack.png Writings - Product Onboarding New Users: Measuring the Promise - Make it stand out Primary Call-to-action (CTA) on Slack’s homepage, June 2022 https://images.squarespace-cdn.com/content/v1/5c2d29399772aeed92357200/168a55cb-a2df-424a-bbcf-382f94bf5fe5/Smith-Headshot.jpg Writings - Product Onboarding New Users: Measuring the Promise - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c2d29399772aeed92357200/f97df0aa-b467-44a0-8c70-de2d023e0672/carvana.png Writings - Product Onboarding New Users: Measuring the Promise - Make it stand out The “Sell” CTA on Carvana’s homepage, June 2022 https://images.squarespace-cdn.com/content/v1/5c2d29399772aeed92357200/7d7f262f-d1ed-46d1-8d41-0f61ea38529d/Boardable+Document+Onboarding+Usage.png Writings - Product Onboarding New Users: Measuring the Promise - Make it stand out How many accounts (vertical) uploaded how many documents (horizontal) in their first 90 days using Boardable? 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